About Us

Innumerable medium and small scale companies across the world, desire to enter the Indian market, but don’t know how and where start. At times they lack the financial ability to have full time headcount/overheads, or incur the cost of frequent visits or appoint high-level global advisors and consultants. PathFinder is designed to help overseas based medium and small enterprises establish a foothold in India through guidance, mentoring, and pragmatic advice along with hand holding support.

About Ashok Barat

With an experience of over 40 years in multinational and Indian companies of repute, Ashok Barat is a former senior corporate executive and now a Board Member of several large corporations in India. A Chartered Accountant and Company Secretary by training, Ashok has a strong background in finance and governance. He is a well-known and respected figure in the business circles who has made immense contribution to the business community, society, public life, and government institutions.

With his deep knowledge of business operations, he is a qualified mediator in resolving commercial disputes. Ashok is a strong leader and a team player with a high degree of understanding and sensitivity to multinational and legislated environments. In addition to his many accomplishments, Ashok is a Fellow Member of the Institute of Chartered Accountants of India, Fellow Member of the Institute of the Company Secretaries of India, Associate Member of the Institute of Chartered Accountants of England & Wales and CPA (Australia). Ashok was a Rotary Exchange Scholar and a regular speaker at academic institutions and various institutes and public forums.

Ashok understands how to strike a good balance between risk taking and pragmatism and is highly regarded for his prowess when it comes to planning and execution. This is complemented with a strong execution focus, innovative thinking, operational excellence, ethical conduct, and relationship mastery of ‘delivering through people’.

A Commerce graduate from Allahabad University, Ashok was honoured with the Chancellor’s Gold Medal and has won the prestigious A F Ferguson and R Venkatesan Awards for the best paper in Auditing in the examinations conducted by the Institute of Chartered Accountants of India. He is a certified mediator enlisted with the Ministry of Corporate affairs, Government of India.

About MERX

MERX is a niche business consulting firm started in 2016. It offers bespoke advice and support delivered on a ‘hands on’ and personal basis by its Founder and Managing Partner, Ashok Barat

  • PathFinder – designed to help overseas based medium and small enterprises, with a unique technology or business proposition, establish a beach head in India, through guidance, mentoring, pragmatic advice and hand holding support.
  • Strategic Advisory – largely aimed at medium enterprises, particularly family businesses to create a road map for their growth and development, (including family settlements and reorganisation necessary to achieve this), and more particularly, induction of the nextgen members, global collaboration and professionalizing rank and file.
  • Start Up – mentoring and advising the young brigade of advisors, specially focused on a niche dimension – “what not to do or what to avoid”
  • Turnaround Support – being on the advisory board of corporations undergoing resolution and rehabilitation under the insolvency regime, or a stress fund or a new investor.
  • Coaching and Mentoring – for senior corporate executives or nextgen members of business families getting inducted into the business or young start up entrepreneurs.